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Viral Marketing à la Skincare


By  Mavian Arocha-Rowe  on  Mar 29 2012

In this industry where Botox is King, Debra Jaliman MD, author of Skin Rules: Trade Secrets from a Top New York Dermatologist has soared amongst her competition by providing the best marketing campaign to hit the streets of Competitive Lane. Is it her slogan, creative marketing team or public relations? Actually…it is her good old-fashioned “customized care means better results,” approach

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Wordy Women of Our Lives


By  Mia Guerra  on  Mar 14 2012

Their names grace our favorite fiction books, their rocket-reaching sales have exceeded the expectations of many bestselling lists, and most are acclaimed by achievement awards, and best of all, their families. Let’s raise our champagne flutes for our Top 7 Female Authors.   Katherine Paterson was born in China, where she spent part of her childhood. After her education in China and the

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Sales with Doug Grady: Far and Wide


By  Mavian Arocha-Rowe  on  Jan 29 2012

It's 2012 and everyone is a sales person. From the stay-at-home mom with a brilliant idea, to the MBA who recently got laid off and is finally launching his own firm, and even the account executive at a software company who is aiming toward the $100,000 mark for the current quarter. Look around. Do you see the Caribou sign above your head, the PR girl pitching her story to the journalist across

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Reigning Emotions


By  Michiel Van Kets  on  Jan 2 2012

Uncover your true brand story by gaining consumer insight; it’s easy if you pay close attention… Stories are powerful when used as a way of understanding what a brand means, today; enabling meaningful brand stretch, tomorrow. Gaining consumer insight about their full brand experience helps to identify emotional connections. Memories come from many sources and are hugely powerful in making

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How to Become an Entrepreneur with a Thriving Global Customer Base


By  Richard Batteram  on  Nov 8 2011

You can become an entrepreneur whose products get worldwide attention if you use proven Internet marketing strategies. And if time or knowledge is an issue for you, there are professionals available to walk you through the process, given you have the resources. Do you want to become an entrepreneur who is not only able to create innovative products, but is also able to successfully market them

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Three Things All Affiliate Marketers Need To Survive Online


By  Robert Belluso  on  Sep 14 2011

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is

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Ten Tips For Improving Public Relations Within Your Industry


By  Melissa McAfee  on  Sep 14 2011

Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that "luck" is never a component (at least not a stated one) of any successful PR effort.If your

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The Power of Live Chat Software


By  Kirk Smith  on  Sep 14 2011

Live Chat Software can help get your business on the go and on top of communication in the everyday business industry. With, live people, live customer support and live chat avatar, one website can make your business more reachable and fast paced. Because it is easy to use, live chat can boost the opportunity of your business to succeed. They will give you a careful understanding of your market

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Avoid Social Media Meltdown: Create a Strategy to Take Back Control


By  Martha Ciske  on  Sep 14 2011

Everyone said that you and your business needed to be on Facebook, Linked-In, Twitter, and every other new social media site or service that has made its debut since then. You linked your webpage and your blog and made sure you had the right apps on your mobile devices to post on the go. You have profiles and pages on multiple services and…. now what?  Losing track of where you and your

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3 Strategies That Are Guaranteed to Sabotage your Bottom Line


By  Melanie Benson Strick  on  Sep 14 2011

Think about this: everything you say yes to means you have to say no to something else. What are you saying yes to? Is it what you most want? If not, make a commitment to stop the sabotaging yourself and start using proven success techniques. What if you knew that the very strategies you think are helping you build your business are actually sabotaging your success?That's what happened to Jake

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