S&G Hampton Sun, the luxury sun and skincare product company that is known for more than just their luxury tanning oils and lotions, introduces their signature fragrance, Privet Bloom this spring. Developed in partnership with Ungerer & Company, Privet Bloom features top notes of lemon verbena and bergamot blended with white hyacinth petals and enriched with the crisp aroma of sea grass and fresh cucumber.

The expansion into the fragrance category is a natural evolution for S&G Hampton Sun. “With our first foray into the fragrance arena, we wanted to develop a unique product that spoke to our core inspiration— the beautiful beaches of Eastern Long Island,” says Salvatore Piazzolla, President and Co-Owner of S&G Hampton Sun. “In Privet Bloom we were able to capture the essence and energy of the Hamptons.”

Named after the privet hedges synonymous with the Hamptons, Privet Bloom features the breathtaking aroma of privet hedges in bloom wrapped in a bouquet of delicate muguet, jasmine, linden blossom, gardenia, orange flower and dune rose on a backdrop of driftwood and sun-warmed musk. The result is a delicate scent that captures the purity and elegance of summers in the Hamptons, $49.50 - $65.00; available at Henri Bendel New York andwww.hamptonsuncare.com.