Landa Payne
Director of Marketing,
Primacy Relocation
Provider of employee relocation and global assignment management services
You should never do anything, say anything, or behave in any way that wouldn’t make your children proud of you. It is in the eyes of the child that actions are seen clearly, and we should all take a moment to review our own actions from that perspective. “If my kids saw what I just did, the decision I just made or the ramifications of my choice, could I hold my head high?”… if the answer is no, reevaluate that decision.
Describe one business mistake that you will never make again.
I would like to say I will never do this again, but I think it is inherent in my nature: I am very trusting. I guess I have a three strikes rule, as I still choose to believe in the best of everyone around me. But I have to ask myself at the end of the day if I would like to change that about me or continue to hope for the best in others. Hope always wins.
How do you increase income by 1% in one month?
I love alliance agreements; what better way for marketing to generate income for their corporation than to sell prospecting opportunities to their suppliers through information-based advertising? An example might be an advertorial, but you must keep true to offering an educational component to the piece. It really is a win-win as revenue can be generated, while also providing thought leadership pieces to your customer base.
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